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12 AI Mistakes Marketing Teams Make Every Day
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Chapter heading
Title
The pilot trap, and how to avoid it
Most AI efforts do not fail on model quality — they fail on ownership, context, and an unclear definition of done. Test
Score it before you build it
A weighted model for impact, feasibility, and political cost — with a worked example.
Context is the whole job
Connecting data, permissions, and institutional knowledge without creating a new access problem.